Field notes
Useful before you hire anyone.
Practical answers for business owners who want to understand their website and ask better questions about search visibility.
What is AI search visibility? A plain-English guide for service businesses
What it means when ChatGPT, Perplexity or Google AI answers mention or cite a service business, what actually influences those answers, and which sales claims to ignore.
Read the guideWebsite ownershipCould you edit your own website tomorrow?
A practical website ownership checklist for service business owners: domain access, website editors, hosting, maintenance and the person who approves changes.
Read the guideSearch measurementA mention is not a customer: how to measure AI visibility
A practical guide to repeatable AI search measurements: relevant questions, full answer evidence, explicit citations, incomplete results and separate inquiry tracking.
Read the guideHiring helpHow to choose an AEO agency for your service business
Questions to ask about website edits, evidence, ownership, fees and AI search claims before hiring an agency.
Read the guideStart with a useful question.
Which service do you want more customers for—and how do they find you today?